Corporate Reinvention is about refocusing, reorganizing, reframing and redirecting your organization.  And the most important component of any organization is the VISION and aligning the people, marketing, systems, policies and procedures behind the vision.

Reasons for Corporate Reinvention include:

• The current vision isn't working
• The organization is not achieving its goals
• The industry has changed, margins are down, competition is fierce
• Acquisition/merger with another organization, requiring complete restructuring
• Dramatic changes in your product or service due to technological developments
• International expansion
• Down sizing of the organization
• Going public, being sold or reorganization
• New CEO, board or senior management

Goldzone's Corporate Reinvention Program is a step-by-step process that includes consultation, executive coaching, planning sessions, alignment meetings, communication strategies, training and implementation coaching.

The biggest challenge for most executive teams is supporting their people
to be comfortable with change.  This is our specialty.

The Goldzone Corporate Reinvention Program is a top-down approach and includes these steps:

• Present time Analysis
• Vision Crystallization Process
• Ideal Scene Articulation
• GAP Analysis
• Executive Team Alignment
• Strategy Development
• Implementation Plan
• Communication of Implementation Plan
• Training and Alignment of all Levels
• Implementation
• Mid Course Corrections and Realignment

The most important part of any organization is the people.  Most organizational development plans are more about policy; procedures and systems than they are about how to inspire, motivate, and compel your people to deliver extraordinary results.

Goldzone's focus is on the people side of business and organizations:

• How do you reach alignment and agreement?
• How do you inspire people into action?
• How do you get your people to cope with changing environments?
• How do you create innovative products, services and solutions?
• What is your compelling vision, and how do you get your people to buy into it?
• How do you attract and retain the very best talent?
• How do you inspire your people to move from mediocrity to excellence in all areas of your business?
• How do you attract, retain and turn your clients into raving fans?

Marketing is the lifeblood and driving force of every business.  Whether it is finding new customers, getting more business from your existing customers, or differentiating yourself from the competition, marketing opportunities and challenges are never far from our minds.  How are you going to compel your prospective clients to buy from you?  How are you going to differentiate yourself from the oversupplied marketplace?

Most products and services have been reduced to a commodity, and there is very little difference from one company to another.  Marketing innovation requires that you think differently about your business, its purpose and is all about creative and innovative ways to promote your business that are different from the traditional methods used in the past. 

• Common challenges that indicate a need for marketing innovation:
• If your sales growth has reached a plateau   
• If your margins are declining, and your competition is growing   
• Industry changes have increased your operating costs   
• New technology has outdated your products and services   
• You are losing significant numbers of existing clients   
• You are not meeting your goals for revenue or profitability   
• You are launching new products or services   
• You are struggling to attract new clients   
• Deregulation has flooded the market with low cost competitors   
• Global competition is squeezing margins and taking business   
• You are underachieving your business plan and you know that you can do better   
• Regardless of the amount of sales training, your sales people aren't selling well

Goldzone's Marketing Innovation Service is a comprehensive marketing makeover for your business which includes; opportunity identification, vision and strategic planning, marketing and sales systems, training, and objective based strategic consulting.

For most executives the responsibilities, fast paced work environments and constant challenges create a lot of stress and pressure to perform at higher and higher levels.  Who do you go to for support?  Who do you go to for support with conflicts and upsets with colleagues?  How do you balance your work life with your family life?  How does the work you take home impact your family?

Most executives bottle all these conflicting agendas and emotions within themselves, causing additional stress and potential burn out.  The worlds best athletes, actors and musicians all have coaches to fine tune their performance, motivate them, keep them in check and in balance and provide a sounding board for ideas and problem solving.

Likewise, an executive coach can provide you with a competitive edge, sounding board and general council for problem solving.  Traditional therapists, councilors and psychologists don't work for most executives, as their knowledge of business and organizations is limited.  Goldzone's Executive Coaching Service is a very discrete support provided by experienced former executives who are highly trained in leadership, coaching, business and personal development.

In today's fast paced world, it is more important than ever for the senior executives of companies and organizations to take time out of the office to plan, strategize, align the executive team, plan the future and de-stress.

Goldzone's Executive Retreats are custom designed and can include:

• Visioning
• Strategic planning
• Team alignment
• Leadership enhancement
• De-stressing
• Integrated fun activities
• Spouse/partner programs
• Professional Development
• Personal Development
• Leadership Development